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New features now available in the new AdSense interface

Wednesday, January 12, 2011 | 9:25:00 AM
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Since our post announcing the open beta of the new AdSense interface, we’ve been working on a few additional features, listening closely to your feedback about how we can continue to improve. We’re very excited to announce a few changes that will further enhance your AdSense account management experience:
  1. We’ve changed the default metrics shown on the Home and Performance reports pages based on strong feedback that most of you prefer to view your earnings at the page level rather than by ad unit. As a result, we’ve switched back to page level metrics, and those of you who wish to see ad unit CTR and other ad unit level metrics can now do so under the Performance reports tab.
  2. The Allow and block ads drop-down selector, which lets you see your blocking features by product, has been updated to call out the product name. This makes the interface a lot more clear for those of you using multiple products.
  3. Ad unit impressions and queries have been renamed ‘Ad requests’ to better describe how this statistic is used for AdSense for content, AdSense for search, and other products. An ad request is recorded each time an ad unit on your site requests ads from Google's servers (for content ads) or a search query is made (for search ads). We report an ad request each time a request was sent, even if no ads were returned and public service ads, backup ads, or no ads were displayed instead.
  4. Based on feedback, we’ve updated the terms found under the Ad types section of your Performance reports to include text, image, rich media, animated image, and flash. Previously, rich media ads were referred to as HTML and animated image was called dynamic image.
  5. For publishers using our AdSense for games and AdSense for video products, you can now create and edit channels and see reporting for these products. Learn more about AdSense for games and AdSense for video.
Thanks again for all of your great feedback. We’ll let you know as we continue to roll out new features. In the meantime, keep the comments coming on the blog or in this Forum discussion!

Posted by Vincent Zanotti and Guillaume Ryder - AdSense Engineering

5 comments | Links to this post

AdSense Facts & Fiction Part V: Unoriginal content

Tuesday, January 11, 2011 | 8:25:00 AM
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Fiction: Publishers can put ads on auto-generated pages or other copied content that was not created by them.

Fact: We don’t allow sites with auto-generated or otherwise unoriginal content to participate in the AdSense program. This is to ensure that our users are benefiting from a unique online experience and that our advertisers are partnering with useful and relevant sites.

In the past, we’ve talked about tips for maintaining an AdSense-friendly site with user-generated content (UGC). Today's topic is not only applicable to UGC sites, but also to all websites affiliated with AdSense for content.

Sometimes we come across sites that are using software to generate automated content. These sites might look like normal news sites, but the information is completely plagiarized. Scraping content and passing it off as one’s own is not only wrong, but it also happens to be a serious violation of our policies. AdSense depends on maintaining a balance between user, publisher, and advertiser experience. We strive to protect that ecosystem as much as possible by encouraging and protecting unique and relevant content.

Obviously publishers and Google are concerned with revenue generation, and when original traffic encounters quality content, it’s a match made in heaven. The best way to engage users in the long term is to engage users. Provide your opinion on the news, offer a different service, organize your site in a way so that a user is captivated and moved.

Take some time to familiarize yourself with these webmaster quality guidelines, and if you find sites within our network that are clearly violating these guidelines, feel free to report it to us.

One last thing: a quick, but well-deserved thank you to the majority of you that continue to inspire us with your great, unique, and creative content. Keep up the awesome work!

Posted by Cecelia Choi - AdSense Policy team

24 comments | Links to this post

Fresh year, fresh start

Wednesday, January 05, 2011 | 7:12:00 AM
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Welcome to 2011! Though it may be hard to stick to all of your New Year's resolutions (we can’t say no to donuts either) we want to help keep you on track by giving you ten quick and easy AdSense resolutions you can be sure to keep:
  • Enable text and image ads so all available advertisers can bid to appear on your site.
  • Use wider ad units which are more reader-friendly and used by more advertisers
  • Use channels to measure the outcome of any tests you run by grouping and tracking ad units as you choose.
  • Turn those channels into ad placements so advertisers can pick specific groups of ad units on your site that they want to target.
  • Go through the AdSense checklist to learn about new AdSense features and brush up on your program knowledge.
  • Follow us on Twitter to get quick updates on the latest features, AdSense tips, and Google highlights.
  • Join the conversation in the Help Forum to connect with other publishers and get your questions answered.
  • Bookmark our troubleshooter so you can quickly diagnose and fix the issue should ads stop showing on your site.
Over here in AdSense, we have some resolutions of our own to keep. Our top priority is to focus on growing and strengthening our relationships with all of you, our valued publishers. We’re working on ways to make Google’s publisher solutions more seamless and integrated, so you don’t miss any opportunities to maximize revenue and enhance your online content. The recent launch of the new AdSense interface is just the start of what the new year holds for future improvements. We’re constantly innovating and we encourage you to do the same.

We hope these tips help you start the year off with a bang. And treat yourself to a donut with the extra revenue you earn -- we promise not to tell.

Posted by Katrina Kurnit - Inside AdSense team

19 comments | Links to this post

And a happy new year!

Tuesday, December 28, 2010 | 10:57:00 AM
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A merry end to the holiday season from your friends in AdSense! A few of us from our North America team are pictured below to send some additional cheer. Hope you have a great end to 2010 and a fantastic start to 2011!


Posted by Katrina Kurnit - Inside AdSense team

46 comments | Links to this post

Happy holidays from AdSense

Thursday, December 23, 2010 | 9:12:00 AM
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Wishing you a very happy holidays from all of us in AdSense! Our team in Dublin is pictured below to send you extra season's greetings.


Posted by Katrina Kurnit - Inside AdSense team

32 comments | Links to this post

The new AdSense interface: Greater efficiency

Monday, December 20, 2010 | 9:20:00 AM
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We’ve given you a tour and covered the greater insight and control that you get with the new AdSense interface, but we couldn’t end the series without a video about the improvements in account management. The new interface lets you find features and make changes to your account more efficiently than ever. You can also get help when and where you need it with relevant help links customized to the content of each page of the interface.


We hope you learned something with our video series and are continuing to enjoy the new AdSense interface!

Posted by Katrina Kurnit - Inside AdSense

18 comments | Links to this post

Google Apps welcomes AdSense

Thursday, December 16, 2010 | 8:40:00 AM
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Google Apps is Google’s suite of cloud-based messaging and collaboration apps used by over 30 million users in small and large businesses, educational institutions, government agencies, and non-profit organizations around the world. Apps includes products such as Gmail, calendar, documents, spreadsheets and more, specifically optimized for use in organizations.

We recently launched an improvement to Google Apps that made dozens of Google services, including AdSense, available to Apps users for the first time. Before this improvement, Google Apps users had to create a separate account to sign in to AdSense; now, Apps users can access their cloud-based productivity applications along with AdSense using the same account.

For those of you who also have a Google Apps account, we're in the process of finalizing the infrastructure that will allow you to seamlessly transition your existing AdSense account and data over to your Google Apps account. For new users, if your Apps systems administrator has enabled AdSense, you can begin using this services with your existing Apps account at google.com/adsense.

If you haven’t started using Google Apps yet to manage collaboration for your business, learn more about how to lower IT costs and improve productivity at google.com/apps.

For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users.

Posted by Jeremiah Dillon - Google Apps Team

10 comments | Links to this post

General Category Blocking extended

Tuesday, December 14, 2010 | 3:15:00 PM
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Following up on our announcement that we’ve been beta-testing a new category blocking feature, we’re delighted to release the feature to all publishers in English-speaking countries. General category blocking is an important update to the new AdSense interface that offers you more controls over the ads that appear on your website. It helps you scalably prevent competitors’ ads and ads that you might not find suitable for your audience from appearing on your site. With this new control, you can opt out of receiving ads from across 170 specific categories, including finance, travel, job, and automotive.

We show the percentage of total revenue and total impressions for each category to give you insight into the categories of ads that appear on your site and the relative spend in those categories. Keep in mind that blocking categories may have a negative impact on your potential revenue so it’s important to review the % of total revenue and total impressions carefully before deciding to block a certain category.


This feature is now available to all publishers in English-speaking countries in the new AdSense interface. General category blocking will initially apply only to ads in English, regardless of the language of the site. We are working on expanding it to other languages in the future.

We hope this feature will address the feedback we’ve heard from many publishers who want a way to quickly and easily control the ads appearing on their site.

Please leave us comments on how you find the feature.

Posted by Atul Bhandari - AdSense Product Manager

14 comments | Links to this post

‘Tis the season for placement targeting: Don’t forget to optimize

Monday, December 13, 2010 | 8:45:00 AM
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We’d like to share a final holiday reminder about our placement targeting series and summarize the tips we’ve shared over the past few weeks.

1. Make sections of your site available to be targeted directly by AdWords advertisers with ad placements. These easy-to-implement changes will make your website and channels more marketable to advertisers, which in turn will increase your overall earning potential.

2. Market your website with DoubleClick Ad Planner so advertisers can easily locate sites like yours that match their target audiences.

3. Optimize your ad units by enabling both text and image ads, using top-performing ad unit sizes, and placing ads ‘above the fold’ so that they’re immediately visible to your users.

We hope you enjoyed our placement targeting series. Check out the Help Center or watch the video below to learn more.


Happy Holidays!

Posted by Charise Wong - Inside AdSense team

3 comments | Links to this post

Meet the international AdSense team

Thursday, December 09, 2010 | 9:41:00 AM
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AdSense is an international product. We’re available in more than 200 countries and more than 36 different languages. Working with publishers and Googlers from around the globe is one or our favorite things about being on the AdSense team, and we’re proud to welcome readers from all over the world.

After we posted the Behind the Scenes videos in the U.S., many of our international publishers wrote to us saying they would also like to meet their local AdSense teams. So, after countless hours in the production studio, here they are!

Meet the people who help publishers earn more revenue in Australia, Poland, Netherlands, Brazil, Germany, Japan, China, France, South Africa, and the Spanish-speaking world here, or watch the videos below.


If you’re a publisher from any of these markets, feel free to comment and say hi. Your local AdSense team will be excited to hear from you!

Posted by Gus Smidt - Inside AdSense team


13 comments | Links to this post

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